There are a lot of great quotes about writing out there; these are some of the most insightful, thought-provoking, or ‘ah ha!’ ones I’ve come across.
‘To any director given that assignment (directing a remake of ‘It’), here’s my advice: Maintain clarity about the difference between “Scary” and “Gory.” Do all you can of the former, and not too much of the latter. Keep your eye on the ball: First and foremost, It is about an evil assault on a group of kids, and how they respond to this epic crisis. Don’t get lost in special effects, gimmicks ‘n’ gore, stunts and fancy camera work — it’s always gonna be about the people, and that’s what counts.’
–Tommy Lee Wallace, in a retrospective of 1990’s ‘It’, Emphasis mine.
This is a fantastic quote that summarizes what so many horror stories seem to miss: Horror is not about how much blood, guts, and gore you can cram into a story; it’s about characters dealing with forces far more powerful than they are who want to harm them or those they love, and who are nearly impossible to harm or kill, if they can even be killed at all.
Furthermore, perhaps more than any other genre, caring about people in a horror story is vital. If we don’t care about them, then they’re just cannon fodder. Visual effects will inevitably become dated in horror movies, but great characters and a great story are timeless.